What next for the casino industry?
Tuesday, March 3rd, 2009
As the online casino industry continues to steal market share from the off-line arena, there are serious concerns about the sustainability of many of the smaller and medium sized off-line casino companies. Since the onset of the US recession, back in late 2007, there have been a number of false dawns which have given hope to small and medium term companies in desperate need of liquidity and additional funding to get them by. However, time and time again the banks have failed to deliver and the US and UK stock markets in particular have been hit very hard over the last few months.
It would also be wrong to suggest that it is just the smaller and medium-sized off-line casinos which are in trouble, with Donald Trump suffering of late when his company slipped into financial trouble. However, there is no doubt that the companies which survive the ongoing economic downturn around the world will be stronger at the other end and probably have significantly less competition in the off-line arena.
With regards to the online arena, this sector is in many ways oversaturated but continues to go from strength to strength due to clever marketing, availability 24 hours a day and a growing market for those looking to play online at home. The next 12 months will be vital for the ongoing security of the off-line casino arena.